patrizia Pepe tmall launch event

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Brief

Glimpse was appointed for the event management and execution of Patrizia Pepe’s Tmall Launch Event. The event took place at the W hotel Shanghai. Based on their new brand positioning, we came up with an industrial concept theme around the whole setup with the neon lighting as the highlight.

Scope

- Creative concept
- Concept execution
- Event production
- Event management
- Digital solution for Tmall touch screen display

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